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Mass Communications (B.A.) Strategic Communications 
Major Requirements Credit Hours: 40-42
Required Mass Communication Courses 15 

• MCOM 1103 Introduction to Mass Communications 3 
• MCOM 1213 Media Writing 3 
• MCOM 3013 Mass Communications Research Strategies and Skills 3 
• MCOM 4213 Legal and Ethical Principles of Media 3 
• MCOM 4313 Senior Seminar and Portfolio Assessment 3 

Additional Requirements 25-27 

• MCOM 2203 Principles of Advertising 3 
• MCOM 2313 Principles of Public Relations 3
• MCOM 3503 Media Relations and Event Management 3
• MCOM 3613 Strategic Communications Writing 3
• MCOM 3813 Strategic Communications Planning 3
• MCOM 4013 Strategic Communications Campaigns 3
• MCOM 4303 Promotional Methods and Strategies 3
• MCOM 4481-3 The Professional Experience: Communications or 
• MCOM 3241 Publication Administration 1-3
  • May be repeated 3 times
• One elective (3 credit hours), 3000-level or above, in the Mass Communications
  department. 3

• B.A. Mass Communications Multimedia Journalism and Broadcast Production
• B.A. Esports Management
• Minor Social Media and Online Communications
• Minor Mass Communications
• Minor Consultative Sales
• Certificate Social Media and Online Communications

Faculty members share their diverse professional backgrounds including advertising, ÃÛÁÄÖ±²¥s broadcasting, corporate and commercial video, marketing research, ÃÛÁÄÖ±²¥spaper publishing, public relations, and sports journalism. 

Depending on your major, you will get to: 
• Have hand-on training and experience starting your first semester; 
• Learn practical skills (research, writing, editing, production) needed for success in today’s multimedia environment; 
• Create strategic communications campaigns for local, national, and global brands 
• Develop social media campaigns for clients; 
• Write, shoot, and edit videos, documentaries, and commercials; 
• Manage crisis communications for businesses and host press conferences to improve media relations skills; 
• Learn ethical codes and guidelines from professional organizations; 
• Have opportunities to experience industry first-hand through internships, guest professionals, and on-campus student professional positions; 
• Use modern industry equipment, tools, and learning spaces; 
• Enjoy small class sizes with faculty who become your colleagues; and 
• Train in a high-demand industry.