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CONSULTATIVE SALES

A Consultative Sales minor will be able to think critically and innovatively, communicate effectively and creatively, and use their knowledge and talents to make a local and global impact.

鈥淚t didn鈥檛 happen until it is sold.鈥 - Vance Harrison, 蜜聊直播 Association of Broadcasters Hall of Fame Inductee

Consultative selling is a method of relationship selling that can benefit all majors at OCU. Consultative sales professionals are found in the industries of all of our colleges: health, performing arts, arts and sciences, business, religion, law, and religion.

According to the Bureau of Labor Statistics鈥 Occupational Handbook, sales workers will remain in demand because these occupations are important in building and maintaining customer bases for businesses. Although e-commerce may diminish the need for transactional sales, consultative sales and problem-solving account management will remain valuable. 聽OCU's Consultative Sales minor is truly interdisciplinary, incorporating marketing, communications, rhetoric, philosophy, and psychology to set you up for success across all industries.

Requirements Credit Hours: 24聽

  • PSYC 1113 Introduction to Psychology* 3聽
  • PHIL/PHRH 2513 Ethics of Communication* or聽
  • MGMT 2223/PHIL 2203 Business Ethics and Leadership* 3聽
  • PHRH 2313 Persuasive Communication 3聽
  • MKTG 3013 Marketing Principles 3聽
  • MKTG 3123 Consultative Selling 3聽
  • PSYC 3403 Social Psychology or聽
  • PSYC 2503 Industrial Psychology or聽
  • MKTG 3313 Consumer Behavior 3聽
  • MCOM 4303 Promotional Methods and Strategies or聽
  • MCOM 3503 Media Relations and Events Management 3聽
  • MCOM 4813 Sales Leadership and Strategy 3聽

* Course may satisfy a general education requirement.

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